The Six Months I Spend Proving Myself Wrong

I have an annoying habit of knowing exactly how something is going to end and then spending six months trying to prove myself wrong.

Sometimes a year.

Sometimes, if we’re really committed to the bit, several years and a significant amount of money.

I wish I could tell you that getting older has cured me of this. That after enough years of running businesses, hiring people, losing money, making money, dealing with clients, navigating friendships and generally being a human being, I have developed an incredible ability to trust my gut.

I have not.

What I have developed is an increasingly impressive collection of moments where I eventually say:

Well. Fuck. I knew that.

The problem is that I don’t always know when I actually know something.

There is intuition.

And then there is stubbornness.

And unfortunately, they can sound remarkably similar when you’re an entrepreneur. They do in fact coexist.

The very expensive difference between intuition and stubbornness

Years ago, I invested in a Row House franchise.

If you don’t know Row House, the concept is essentially boutique group fitness built around indoor rowing. And I believed I could make it work.

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